Is This You? 5 Founder Archetypes and How to Level Up

Hey social impact founder! Feeling overwhelmed at the start of the year? We just wrapped up our January Productivity Accelerator with ten founders who tackled pivots, pilot launches, and more.

Key takeaway: Momentum > perfection. Keep moving and adjust as you go.

After having ~1,000 conversations with founders—the qualitative research of their inhibitors, roadblocks, and time wasters—here are 5 common archetypes:

1. Networker: strong communicator, but distracted by notifications, disrupting focused work

2. Hustler: great at taking action, but staying busy without focusing on high-impact tasks, leading to low leverage results

3. Planner: strong strategic skills, but analysis paralysis, overthinking, and perfectionism can delay taking action

4. Over-Caring Boss: strong dedication to the team, but struggling with leadership and hiring effectiveness

5. Big Picture Thinker: great at seeing the overall vision, but sometimes missing details like follow-ups and key opportunities

Which one are you?

WeStand Update: The 2025 strategy? Bringing productivity training to impact investing firms and accelerators to help their portfolio founders perform at their best.

Here for you,
Ginny
Founder, WeStand
LinkedIn 

P.S. What is WeStand?

WeStand is a training program helping social impact founders boost their productivity. Highly passionate founders in mission-driven industries like climate, health, and education often take on too much, leading to overwhelm, distraction, and slow progress. The WeStand Productivity Accelerator offers workshops that help founders achieve their goals by avoiding busywork, burnout, and wasted capital, using proven systems and insights from conversations with ~1,000 founders.